Porter Metrics in a Nutshell

<aside> 👁️ Vision: making marketing analytics painless

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<aside> 🎯 Target: Lead gen and e-commerce marketing teams and agencies.

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<aside> ✅ Value prop: get your marketing KPIs together, with no-code, in the tools you already know.

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<aside> 🏃‍♂️ Mission: making marketing teams faster with no-code data & AI

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<aside> 😍 Positioning: cross-channel marketing reporting for small and mid-size businesses and agen(SMBs).

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<aside> 💵 Acquisition strategy: we get users with tutorials/templates to start a free trial (Product-led growth).

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<aside> ❤️ Values: give first, be proactive and urgent, play to win, be transparent.

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<aside> 💬 Message: make speed your competitive advantage. Speed is doing the right things, fast.

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<aside> 🔨 Product strategy: fast, accurate, stable integrations; no-code data warehouse. In the tools you know.

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Product

Business goals